Unlike most double albums, there's no concept here, and no attempt was made to separate the material into themes - perhaps for the better, so as to not add another layer of gimmickry. This abundance is a scheme to exploit the "consumption"-oriented data that drives chart placements. Termed a double album, Heartbreak on a Full Moon indeed fits on two CDs, but the track count is equal to that of the singer's three previous solo albums combined. During the next two years, he was featured on roughly two-dozen tracks, including DJ Khaled's "Do You Mind," and let loose a glut of headlining singles that led to his eighth solo full-length. After Royalty was released toward the end of 2015, Chris Brown's market saturation strategy continued to play out and occasionally pay off.
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